Marketing Company

Integrated Marketing Strategy

5 Pillars of An Integrated Marketing Strategy

Integrated marketing is a way to focus marketing efforts across multiple platforms, departments and employees. It provides the foundation for all marketing decisions and helps streamline efforts, keep branding consistent and portray one single, united front to the consumer. It is the perfect combination of blending online and offline efforts into one laser focused marketing …

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Delegate marketing tasks

Differences Between Today’s Ad Agencies

Prior to the mid-90’s when search engines were born, an Advertising Agency, or ad agency for short, helped other businesses create marketing strategies and implement advertising campaigns across ad platforms available at the time. There were a few national broadcast television networks, hundreds of national magazines and newspapers, billboards and direct mail. The ad agencies …

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