The goal of SEO is to build a strong online presence so that visitors can easily find your website amongst your competitors. Our goal is to improve page ranking so users will see your website when they type certain keywords or phrases into search engines like Google. In order for us to do this, we have to coordinate several different activities.
Allowing us to manage all these activities is key to a professional effort and positive results. We do a thorough investigation so we can find out everything there is to know about your target audience. Then we determine how we can use your website’s content to drive traffic and turn your visitors into paying customers.
Our SEO methodology is a process that takes place over time, involving result-driven practices. Just redesigning web pages and rewriting content won't ensure results. Ultimately, truly building SEO authority requires an ongoing effort over the course of months.
Our 5-Phase Methodology
Here we get to know your business. We identify your target audience, competitors and potential challenges. This helps us select keywords that will drive traffic to your website.
Quick Fact: 90% of a campaign's success relies on the proper selection of keywords.
Based on your industry, competition and your website, we'll create a strategy that matches or beats the competition. This includes taking your website's structure, code, and digital footprint into consideration. We call this the Campaign Roadmap. We report the work to you in real time and sometimes work with you achieve the best results for your campaign. We drive as many strengths to your website as we can, as soon as we can.
We identify the technical elements of your site that can be improved. We also match search phrases to the pages on your site. Our evaluation ensures that your site is sending the right information to Search Engines about your value proposition, products or services. Then we create content that matches your marketing language to penetrate Search filters and reach your target audience even better.
Quick Fact: 70% of ranking success in small markets is attributed to On-Page factors.
Investigating your website's digital footprint is how we determine how other websites link to you. Therefore, our job is ensuring we create a natural and balanced off-page profile for your website. Our proprietary program then lets us gain inbound links from unique publishers each month.
Quick Fact: Backlinks contribute to over 60% of rankings in search.
Reporting and Analytics
As a company, we invest heavily in technology so that we can provide you with real-time reporting and collaboration. We do this through our proprietary user dashboard. You can view Analytics, Social and also Search Console data all at once. This lets you see the most important marketing data about your site and project progress on Desktop, Tablet or Mobile. Above all, you have the power to generate reports online and in real time.
Quick Fact: Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.
You want to know where you are being seen in search results, for which keywords, and how that stacks up against your competition. Our SEO services provide all of these and more so you can see your rankings over time.